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With around 300 people being killed each year on Scotland's roads, and a further 2,400 suffering serious personal injury, it is little wonder that road safety groups are busy trying to reduce the toll such Scottish accidents claim.
As younger drivers still account for a disproportionate number of casualties, targeting younger drivers with safety messages represents perhaps the best chance at improving the situation.
As a result, the Scottish Government has launched a campaign called Your Call. Aiming to capture the attention of young people, Your Call exploits the interest in websites such as Facebook and Bebo.
In another clever move, Transport Minister Stewart Stevenson has recruited former Scotland International rugby player Gavin Hastings to promote the campaign.
The transport minister comments, "While road accidents are at their lowest for 50 years, too many young people are still dying on our roads.
"As a Government we are constantly looking at ways to target this group and I am determined that we look beyond the traditional and towards the innovative in our efforts to save lives.
"This is a great new campaign which uses the popularity of sites like Bebo and Facebook to help us engage with young people. I am confident it will be a real success.
"Our research suggests that young people are more responsive to road safety messages which utilise the latest in technology and we have already used the X-box and mobile phone technology to transmit our messages.
"Most 11-14 year olds are familiar with social networking sites like Bebo and this new approach will help further reach this important group.
"As we move towards the publication of our new 10 year road safety strategy for Scotland we will continue to look at what more we can all do to improve road safety across the country."
And, with car accident injuries such as whiplash still accounting for the majority of Scottish accident claims handled by no win, no fee solicitors each year, it can only be hoped that the campaign will help reduce not only the human cost but also the financial cost caused by road safety incidents.
Leading personal injury solicitors - a cost free service
Aspects of a personal injury litigation in Scotland can be different to personal injury litigation in England and Wales, so if you live in Scotland and have suffered injury in an incident you believe to be the fault of another party, it is important that you have a no win, no fee lawyer who specialises in Scottish accident claims.
YouClaim has many years experience representing pursuers in Scotland and is able to offer a completely cost free service for most types of litigation, including, car accident cases, work accident cases, holiday accident cases and product liability cases.
Our lawyers bring the very highest standards of professionalism to all cases that they handle, and with their no cuts commitment, will deliver you 100% compensation in the event of your claim being a success.
To speak to one of our team of advisors and discover whether it might in your interests to proceed with a claim, echat, complete an online claim form, or call us, on 0800 10 757 95.
