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As the online world becomes a more natural part of modern life, personal injury lawyers have been coming to terms with the fact that it offers a way of communicating with potential claimants. However, while cyberspace offers opportunities to the industry, it is still possible to find firms who may have gone too far with their online experiments.
An example of this may be found in the activity of one personal injury firm who used the popular website Facebook as an advertising outlet. The site's ability to take users' details and utilise them to personalise adverts must have been appealing, but the outcome was that one gym owner was invited to lodge a compensation claim against himself.
The minor furore that resulted reached the BBC News in 2009, where the Southampton gym owner recognised that some people needed information about work accident claims, but pointed out he had done nothing to be sued for. The personal injury firm withdrew the advert from the social networking site.
Overly aggressive compensation claim advertising in print and on TV has been criticised on several occasions in the past; what this story suggests is that law firms who cross perceived boundaries in the online arena may face similar criticism in the future.
Sensitivity from your personal injury lawyer
Here at YouClaim, we understand that the period following an accident injury is one in which the sufferer needs - and deserves - sensitivity rather than aggressive marketing. For that reason, we do not go in for over-the-top sales techniques, preferring to focus on offering high-quality services to people considering compensation claims.
We offer free advice to potential claimants, to help make the decision on the grounds of firm information about the chances of a claim's success; whatever your situation, we will not press you to make a claim that you are not comfortable with.
If you do decide that you want to go ahead with a claim, we have one of the UK's finest panels of no win, no fee solicitors ready to handle your case, all specialists in their fields. In the vast majority of cases, we can do so for free, win or lose, and guarantee that any damages awarded will pass to you whole.
The few exceptions to our free system involve complex clinical negligence, and we assure you that if your case will involve cost, you will know the likelihood of this in advance. This does not affect the 100 percent compensation guarantee.
Call us today on 0800 10 757 95 for more information about the ways in which our personal injury lawyers can help you. Alternatively, chat with us online or complete a callback form and one of our team will ring you. We look forward to helping.