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Abeceder, the UK human resources management consultancy have launched a S.A.F.E. (Safety through Awareness, Focus and Education) work accident prevention campaign utilising The SimpsonsTM characters in a bid to bring the safety message to young and inexperienced employees.
Campaign material includes posters, table tents, quizzes, employee safety cards, and safety meeting guideline notes - all covering a wide variety of topics applicable to many hazardous and non-hazardous work environments.
By using the The SimpsonsTM characters it is hoped that the safety message will be communicated to every employee as the instantly recognisable characters are said to break through many cultural and language barriers and the strong pictorial graphics portray a clear safety story.
It is hoped that the work accident prevention posters from The SimpsonsTM S.A.F.E. Start programme will mean fewer accidents at work and their subsequent 100% compensation claims.