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In 2009 experts said that media pressure, an under-regulated market and “professional greed” had combined to create a “perfect storm” in the cosmetic surgery market that poses a significant risk to patients and may result in a surge of medical negligence claims.
Speaking in the Royal Society of Medicine Journal <i>Clinical Risk</i>, Nigel Mercer, the president of the British Association of Aesthetic Plastic Surgeons, said, “We have reached a stage where public expectation, driven by media hype and, dare one say, professional greed, has brought us to a ‘perfect storm’ in the cosmetic surgical market.
“There has been a massive increase in ‘marketing’, including discount vouchers, 2-for-1 offers and holidays with surgery! In no other area of medicine is there such an unregulated mess. What is worse is that national governments would not allow it to happen in other areas of medicine. Imagine a ‘2-for-1’ advert for general surgery?”
The journal, which has concern for patient safety at the apex of its ethos, said that “there can be no area of medicine where patients in the UK are more in need of protection. We need tight control of advertising of cosmetic surgery - including internet advertising.”
Against a background of an unacceptably high medical negligence claims rate for botched cosmetic surgery procedures, Mercer said that it was important not to trivialize cosmetic processes by branding “patients” as “consumers”. “All cosmetic treatments are medical interventions, and every medical intervention has a complication and failure rate,” he said.
He also called on the government to do more to tackle the issue. "Regulations governing the training of all cosmetic surgeons are sorely needed. Governments are reluctant to become involved, as they see this issue as a 'turf battle' between various physician groups and not a public safety or patient safety issue. However, there is no question that this is a patient safety issue of paramount importance and I take our governments to task for not addressing it,” he said.
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Surgical cosmetic procedures are never straightforward processes that can be viewed as without risk of complication; patients are never mere “consumers”.
All those who undergo medical treatments deserve the best possible care, if you believe that your medical care has been managed negligently, it may be possible to claim compensation for your pain, suffering, expenses and loss of earnings.
Our solicitors work on a no win, no fee basis that ensures all costs are explained in advance while being kept to an absolute minimum.
The medical negligence lawyers on our panel are all carefully selected from leading firms governed by the appropriate Law Society body. Furthermore, we take pride in connecting our clients with specialists who possess membership of the Clinical Negligence Accreditation Scheme.
They specialise in most types of case, including:
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To speak to an advisor who can assist in you in your path to making a successful medical negligence claim, echat, complete an online claim form or call us, on 0800 10 757 95.