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It's funny but working in a no win, no fee claims office for a long time kept me in the dark about the true extent of claims management companies' advertising strategies.
It seems that to be truly in the know you have to be a night worker, stay-at-home parent or a retiree, or, perhaps, a toddler.
Only a month ago, after kissing my 3-year-old daughter goodnight, I listened outside her room, as I so often do, listening to her murmur, sing and hum herself to sleep.
I don't like to think it's a fair reflection of the amount of time she spends in front of the television I know my wife is very eager to keep her both busy and stimulated but I was a little aghast to hear this night's particular incantation. It went something along the lines of "If you've suffered injury in an accident that was not your fault... call the medical accident helpline."
Asking my wife about this as we went to bed the same evening, she told me that "oh yes, no win, no fee claims management company advertising is rife. Even as frequent as two every ad break."
Perhaps it is this daytime ubiquity of the claims management company advertisement that riles so many people.
Access to justice is great, after all it underpins a fair and equitable legal system, but over-saturation can simply commoditise a valuable civil service, in the process reducing its true value in the eyes of the community.
Perhaps this is why Lord Young of Graffham seems to have taken exception to the legal services commercials, apparently recommending a wholesale ban. But would a ban just be an unnecessary and misguided attack on a £400 million a year industry?
Having had a week off work recently, I've had firsthand experience of the relentless advertising strategies of some of the major CMCs.
Quite simply, I don't like the majority. But my objection is not one of principle; it is simply one of taste.
I believe that the over-saturation of these ads together with their invariably poor production quality, pseudo-legalistic jargon and sometimes vulgar voiceovers only serve to trivialise a very serious matter.
No win, no fee claims are, in the absence of legal aid, the first port of call for access to civil justice for thousands of asbestos cancer suffers, victims of medical negligence and work-accident injured.
Without this system many would suffer, immeasurably. Sure, object to the advertisements, but the moment we start talking about a ban we are in danger of compromising an essential and equitable legal service.
If we're to ban bad taste, where would we stop? Let's hope that a ban doesn't come to fruition. Claims management companies are in their relative infancy. Eventually it will become clear what it is the consumer wants.