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What that 100 percent compensation promise means
One of the things I'm constantly emphasising when I write about the personal injury firm I work for is that we offer 100 percent compensation - and it's become something of a mantra that lets me forget what it means. Here, it means that whatever payment is made at the end of a compensation claim goes entirely to the claimant, but to drive home the point, I thought I'd look at some other forms of that hundred.
The first that comes into the head, strangely enough, is beefburgers. Strange, as I've not had one in years; between the BSE fears of years ago and a burgeoning awareness of the dark side of fast food, they've been a kind of food I've resisted. But I do remember from my childhood that the ones proudly proclaiming "100 percent beef!" were ones that my mum would avoid - they need a bit of heft, she'd say, which the binding could provide much better than whatever peculiar mechanism the shop ones had.
In fact, I still remember the burger press we had; the days of hand-shaped patties were gone when this squooshy machine arrived. Except it was oddly difficult to clean, and its white plastic rapidly discoloured to the point you couldn't tell the clean from not. Now, of course, we'd be applauded with the slow-food-farmers'-market attitude that likes the lumpy, hand-made look. I should show them my aduki-bean version, perhaps; very tasty with maybe a little too much mayonnaise.
You also hear the type of business-person that wants to be The Apprentice talking about giving more than 100 percent. I'm sometimes entertained by the inflation on this; I remember the first time I heard someone talk about giving a 120 percent, after a point in a meeting where one of his departmental rivals had offered 110.
That tickled my sense of humour alone, but I've seen it climb to 200 percent now. It went 150, 180, 200 - I can only think the numbers between don't have the same ring. Giving it 167 percent? It's precise enough to actually make you think about what that might mean, and why it isn't that bit higher - and, if you're capable of giving that 167 percent, why that isn't called 100 percent? And if you're not, aren't you risking personal injury through overexertion?
A brief search on the internet will bring up all kinds of 100 percents, including an anti-drug organisation, a clothing shop for the large and tall, foods that are 100 percent natural - although I'd suggest that anything short of an apple off the tree has involved some movement away from the absolutely natural, and a crueller person might suggest that people too far above their optimum weight may also be giving it more than 100 percent.
So I'm sticking to my simple understanding; whatever your personal injury compensation claim is judged to be worth is what you get. It's not like a burger - you won't get a better treatment if you receive 90 percent money and ten percent breadcrumbs - and it's not like the business habit of exaggeration and self-promotion that the flashier types go in for. We help you pursue what the case deserves, and pass the full 100 percent compensation on to you - and that's probably best.
